Often with some sort of monogram that lends itself well to a pattern for application on clothes or accessories. Most luxury fashion brands have a classic logotype set in white and black. All this helps the logo depict grace, elegance, and a little stylish flair. The roundness of the double O’s is balanced by the thinness of the double M’s in the first part of the logo making the two words similar in length In the logo, the 'J' curls up in a fluid motion that adds some flair to it and the O’s are completely circular letters that are much wider than the others.
